What Exactly is a Responsive Website?
Responsive design refers to a technique that enables websites to change their layout and content based on the device being used to view them. The design literally responds to its environment. For example, if your site uses responsive web design, a visitor who opens it on an iPhone will see a layout that is optimized for that phone’s smaller screen. This includes functions such as:
Links placed far enough apart allowing users to easily tap the link they want
A font and text size clear enough to read without zooming
No mobile un-friendly software, such as Flash
Viewport fits the screen so users don’t have to scroll horizontally or zoom
What’s the difference between mobile and responsive design?
Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website’s being displayed on. In contrast, a mobile template is a completely separate entity requiring you to have a second, mobile-only website or subdomain. Mobile templates are also built for each specific site, not per screen size. This can cause some issues.
How do Responsive Websites Work?
Whenever someone visits your website, their phone, or tablet, or laptop, or desktop transmits a tiny packet of information that reveals it’s screen size. Responsive websites know (through something called a “media query”) how to use that tiny packet of information to rearrange elements, adjust sizes, and make other changes in how they display menus, design elements, and content. The important thing to remember is that no matter no matter what device your customer is using, they’re still seeing the same website. It’s just rearranged and adjusted to provide the best possible experience of your website, on any device.
Did You Know?
One Website is Better
Having 1 URL makes it easy for users to interact with the website and having 1 website to maintain is easier than managing multiples sites that are mobile-ready.
Google Prefers Responsive
Responsive sites are more efficient for Google to bot crawl the site, index, and organize all the content that is online making it SEO-friendly.
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