A routine website health check-up is essential. Once your site is launched, the bigger job still lies ahead to keep it updated and maintained. Websites must continually evolve to meet the increasing demands of your [...]
When I think of craftsmanship, imagery of artisans carving wood with tools made of metal come to mind. This is so distinctly different than my hours spent in front of a computer screen that most [...]
I've Caught Spring Fever! Can you feel it… the urge to embrace the bright, the fresh and the wild after a winter stuck indoors? Well, take me to the Dr. 'cause I do! I’ve been [...]
Your internal branding is essential in attracting—and retaining—the right employees, decreasing turnover and training costs and increasing your competitive advantage. It should reflect your company’s values, culture, and unique differentiators—all contributing to a clear picture [...]
Did you know that a 5% increase in your customer retention can increase your profitability up to 125%? Many businesses focus all their marketing efforts on attracting new clients, however, statistics show that getting new [...]
When it comes to branding and positioning, don’t jump in cold with your blinders on. We all know that saying about assuming, right? Well, it’s true. Unless you [...]
We’ve all been here… right? Time has been ticking ever closer to the deadline and between that pressure and those ever present distractions… you find yourself absolutely stuck. I’m writing this blog post because it’s [...]
"A salad is only as good as the quality of its ingredients." - Jamie Oliver Your brand is more than just an awesome logo—although important—your brand goes beyond just what's on the surface. Your band [...]
You’ve already invested time to build your lists, segmented them for the greatest impact and tested for the best results, but you have the nagging feeling that your email marketing campaigns could be performing even [...]
Cheers to a new year, a new beginning, and new marketing goals for 2014. ‘Tis the season for reflection of 2013 and the time to write down your vows of what you’re going to stop [...]
